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Salesforce Marketing-Cloud-Administrator Certification Exam is designed to test an individual's understanding of how to manage and implement marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification is intended for individuals who work as administrators or consultants in organizations that use Salesforce Marketing Cloud. By earning this certification, professionals can demonstrate their knowledge and skills in areas such as email marketing, social media marketing, mobile marketing, and data management.

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The Salesforce Certified Marketing Cloud Administrator Exam certification is valid for two years, after which individuals must retake the exam to maintain their certification. However, Salesforce offers various training and certification programs to help individuals stay up-to-date with the latest trends and developments in the field of marketing cloud.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q165-Q170):

NEW QUESTION # 165
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Business name and physical mailing address
B. Preference Center link and physical mailing address
C. Preference Center link and a link to the business website
D. Business name and a link to the business website

Answer: B

Explanation:
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.

NEW QUESTION # 166
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A. Set default permissions with the restrictions on the business unit
B. Disable the permissions directly within the business unit
C. A Assign a role to the business unit
D. Apply a permission set to the business unit

Answer: C

Explanation:
Explanation
Assigning a role to the business unit allows the admin to apply specific permission restrictions to all users in that business unit. The role defines what users can access and do within Marketing Cloud. The other options are not valid ways to accomplish this requirement.

NEW QUESTION # 167
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A. Creating a SMS message and sending a mobile campaign
B. Creating users and assigning roles which meet their job functions
C. Classifying sends and defining parameters for email sends
D. Importing data into contacts using the Data Loader
E. Building the data structure used to store audience information

Answer: B,C,E

Explanation:
Explanation
The Setup Assistant guides the Marketing Cloud admin through creating users and assigning roles, classifying sends and defining parameters, and building the data structure for storing audience information. These are essential tasks for setting up Marketing Cloud. The Setup Assistant does not cover creating a SMS message or importing data using the Data Loader.

NEW QUESTION # 168
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Security Settings
B. Salesforce Integration
C. Data Management
D. Installed Packages

Answer: D

Explanation:
To enable REST API access for external applications in Salesforce Marketing Cloud, permissions need to be configured within Installed Packages. This area allows administrators to manage API integrations and set authentication protocols.
Installed Packages: Navigate to this section in the Marketing Cloud setup menu. Create or select an existing package to configure API integration. Set up the API integration by generating the API key and secret, which are essential for authenticating the external application's API requests.
Reference: https://help.salesforce.com/

NEW QUESTION # 169
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A. The data extension is located in the Synchronized Data Extensions folder.
B. The data extension is located in the Salesforce Data Extensions folder.
C. The wind relationship links Subscriber Key to Subscribers on Email Address
D. The triggered Send Data Extension data extension template was used.

Answer: B

Explanation:
Explanation
To ensure Individual Email Results are pushed back into Sales Cloud for a particular send, the admin should confirm that the data extension is located in the Salesforce Data Extensions folder. The Salesforce Data Extensions folder is a special folder that contains data extensions that are integrated with Salesforce CRM via Marketing Cloud Connect. Only data extensions in this folder can be used for sending emails with Individual Email Results tracking enabled. The other options are incorrect because:
The send relationship links Subscriber Key to Subscribers on Email Address. This is a setting that defines how subscribers are identified and matched between a sendable data extension and All Subscribers. However, this setting does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects how email addresses and subscription statuses are updated in Marketing Cloud.
The data extension is located in the Synchronized Data Extensions folder. The Synchronized Data Extensions folder is a special folder that contains data extensions that are synchronized from Salesforce CRM via Marketing Cloud Connect. However, these data extensions cannot be used for sending emails directly; they can only be used as sources for filtered or query-based data extensions.
The triggered Send Data Extension data extension template was used. This is a predefined data extension template that contains a set of standard fields for logging triggered send data. However, this template does not affect whether Individual Email Results are pushed back into Sales Cloud; it only affects what information is stored in Marketing Cloud.

NEW QUESTION # 170
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Top Salesforce Marketing-Cloud-Administrator Latest Exam Pattern & Authoritative FreeCram - Leading Offer in Qualification Exams

Free PDF Quiz 2025 Salesforce Marketing-Cloud-Administrator: Salesforce Certified Marketing Cloud Administrator Exam Latest Latest Exam Pattern

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q165-Q170):

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